Is History Repeating Itself?

December 30, 2021

They say history doesn’t repeat itself but it rhymes. I believe that’s true and feel a poem coming in the growing craze for Gummies - mostly expensive sweets masquerading as vitamin pills.

I recently had a new client proudly tell me how she was taking care of her hair with a brand of vitamin gummies. I asked which brand and proceeded to Google the ingredients on the salon iPad. She was more shocked than I was to find the main ingredients were sugars. Tiny amounts of vitamin C and E were present. I gently suggested she may enjoy a bag of sweets separately and take a proper vitamin. Thankfully she laughed and took the point.

I’m old enough to remember the Ribena scandal in the 1970s that Esther Rantzen exposed. Here was a highly sugared (addictive) product being marketed as a vitamin C health drink for children. Even worse, children were being given this in teated and drip-through bottles to wash their teeth in sugar all day long. It was devastating for their oral health and eventually the manufacturers pulled back their advertising and reduced the sugar content.

But later in 2004 some New Zealand students tested another Ribena drink to discover virtually no vitamin C. That led to fines. Then in 2018 some of their ads were banned for exaggerating health claims. Sugar content was reduced to under 5% and questionable sweeteners Acesulfame K and Sucralose added. Ribena was not alone. I guess the answer is to do your own research, and caveat emptor – buyer beware.

I feel there are modern parallels with selling expensive sweets under the guise of vitamin pills which is essentially what many Gummies are.

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Horsetail - this natural form of silica forms part of all connective tissue, including hair and nails.

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Iron - increases blood cells ability to carry oxygen to the scalp, essential for healthy hair growth.

 

Full ingredients: Methyl Sulfonyl Methane (MSM), L-Lysine Hydrochloride, Ascorbic Acid (Vitamin C), Ferrous Gluconate (Iron), D-Alpha Tocopheryl Succinate (Vitamin E), Calcium Pantothenate (Vitamin B5), Zinc Citrate, Beta Carotene (Vitamin A), Grape Seed Extract (min 95% polyphenols), Horsetail Extract, L-Selenomethionine, Pyridoxal-5-Phosphate (Vitamin B6), Silica, Biotin, Magnesium Stearate, Cellulose, Copper Gluconate, Methylcobalamin (Vitamin B12), 5-MTHF (Folic acid). Capsule Shell: Hydroxypropyl Methylcellulose

 

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Try For Yourself

 Michael Van Clarke

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